We adapt the scope of our services to your requirements. It is your choice whether you have us create the complete master design or you deliver a master design yourselves, which we will then adapt for the different packaging types. If you provide us with print-ready files, we will check them through and prepare them for the appropriate print method. We also include in the artwork the creation of mock-ups or 3D packshots, so that you can test out the finished packaging under realistic conditions before production actually starts.
Creation of Master Artworks
We develop the master design as soon as we receive the relevant brief and corporate design from our customers. For this, we carry out an accurate target group analysis and check in what context the product will be appearing. This allows us to achieve a packaging design that both appeals to the target group and stands out in the sales room, so that it promotes your product's sales. We also support customers through the market launch and promotional campaigns.
With Günther's pre-press services, you will achieve packaging that
- harmonises /blends together design and product shape /packaging
- is overseen from the creative phase right through to printing
- is persuasive at the point of sale
Checking & Creating Artwork for Excisting Designs
Where a finished design already exists, we check it for its suitability for printing. The challenge that arises from this begins with the design's reproduction/adaptation on the different forms of packaging within the product range. This process follows our specially developed workflow solutions, which analyse and build up the data as follows:
- Preflight – incoming data inspection
- Preparation of the master artwork
- Adaptation of master artwork to product range
This process-optimised workflow can be automatically adapted for size, type and language to the different packaging units. The predefined target specifications mean that discrepancies in differing lettering and symbols are immediately recognised. This is how we ensure that the specified standards are observed and implemented.
Prototypes as Dummies or 3D-Packshots
We are happy to produce a dummy, that is to say a mock-up, of your packaging. In the run-up to final production, this can be used for product presentation, promotion and demonstration. The mock-up can also be used in internal consultations or testing or for market launch preparations. Small-batch production is possible, too.
Digital visualisation of packaging takes the form of a 3D PDF. This allows design concepts to be seen in three-dimensional views and from all perspectives. You have the opportunity to thoroughly check whether the design and the packaging type are a good match and the specific production characteristics have been taken into consideration. Because of the PDFs' small file size, the packshot can be widely circulated around your organisation for consultation. In the same vein, we can also create a virtual tour around the POS for you, so that you can check what effect your product creates on the shelf.
Time & Money Savings Thanks to Good Advice
In order to achieve the best possible results, the brand manufacturers and agencies receive technical advice from our print consultants from the design stage onwards. With our detailed visualisation possibilities and specialised knowledge in relation to the different print methods, all the components can be coordinated in advance. This represents an enormous time saving and reduces time to market.